As per reports, Instagram has manifested itself to be a key element for brands in linking mobile and social marketing endeavors. Large companies are tapping into this chance to make the content of Instagram eye-catching on their website. In the opinion of marketing gurus, the requisite for leveraging Instagram into a business site is to assimilate tons of user-generated content that is formed by their loyal consumers.
Following are the marketing benefits of Instagram and web design synergism:
1. Hashtags with Interactive Web Design
Apart from your image, the hashtags in your post are of utmost importance. While the captions allow you to describe the gripping narrative behind your image, hashtags aid you in getting the image seen by the entire user base on the Instagram. When users search for equivalent niche-related hashtags, you want your content to show up. Once users other than your real Instagram followers find your account through the hashtag, they are redirected to your website. In order to provide them with the same browsing comfort like Instagram, web designers are making significant changes on the sites. With a better user experience, you can get increased brand influence and more followers on your site.
2. Visual storytelling via Instagram community
Just like other social media platforms, Instagram is the best option for building relationships with the users. With Instagram, you get an opportunity to participate in and form your brand’s community around photos. Not only do you get to promote your product, but share the lifestyle of your consumers around it. When you post or link those images to your website, you demonstrate both your product and the user’s benefits.
3. Flexibility to stay balanced
Some of the most famous brands with a large follower base on Instagram keep a watch on how their images affect the brand’s identity. They appear to have a comprehensive theme to their images and are open to inculcate new trends for their profit. Apprehending lessons from Instagram that has devised some great strategic updates regularly for staying in the competition and maintaining its authenticity; you must frame your web design strategy accordingly for securing the balanced flow of followers to your site.
4. Highest level of engagement
Besides helping you to identify a target audience through hashtags in the first place, Instagram also performs a great job in forging relationships with that audience. Instagram content that has a high-quality visual appeal will grab the attention of potential customers and they will share it with their friends and family, resulting in an enormous rise in user engagement. With this combination of increased website traffic and more leads, a business gets an opportunity for spreading its influence and high ROI.
The web design and Instagram synergy have a great potential of attracting more visitors to your business website through compelling images and endless ability to edit the content on your site based on the latest features of Instagram. Compared to other social networking sites, Instagram can help you the best to meet your marketing goals.